Functional theory of attitudes sup nts

Functional theory of attitudes sup nts - CMN 152 Functional...

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CMN 152 Functional theory of attitudes Basic notions of the theory The attitudes people form serve functions Katz’s functions are utilitarian, ego-defensive, value-expressive, and knowledge Attitudes can serve more than one function Persuasion takes place when the message “matches” the function of the underlying attitude Katz’s functions Utilitarian o Use of attitude object to satisfy needs o Can change by creating new needs, shifting rewards and punishments, and/or emphasizing new or better means for needs satisfaction Ego-defensive o Protects against internal and external conflicts o Can change by removing threats and the development of self-insight Value-expressive o Person gains satisfaction from expressing attitudes appropriate to personal values and self-concept o Can change by associating some degree of dissatisfaction with self and the attitude o Can change by making a new aspect of self appear more appropriate o Can change by altering all environmental supports to undermine old
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.

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Functional theory of attitudes sup nts - CMN 152 Functional...

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