General suggestions for attitude change Add salient beliefs Make target aware of a belief that is not currently held Influence the evaluation of an existing belief Assert and explain why the outcome associated with a salient belief attribute is especially good or bad Influence the belief strength of an existing belief Assert and explain why the likelihood of a salient belief attribute is high or low Change the salience of currently held beliefs Reinforce belief attributes that are consistent with desired behaviors General suggestions for normative influence Add a new referent Tell target the opinion of someone with a view that is consistent with the desired behavior Increase the salience of existing referent • Choose referent with target behavior consistent opinion • Remind the persuasive target of this referent
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.