Intent theories Q and A

Intent theories Q and A - conserving energy You want to...

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TRA/TPB Review Questions (answers are underlined) 1. According to the theory of reasoned action: a) A person’s behavior impacts motives to comply with subjective norms b) A person’s attitude impacts a person’s motive to comply with the expectations of others c) A person’s behavioral intentions influences subjective norms and attitude d) A person’s attitudes and subjective norms impact behavioral intentions 2. When TRA is used in empirical research, which of the following constructs tends to demonstrate the strongest relationship with behavioral intent? a) attitude b) subjective norm c) perceived behavioral control d) motivation to comply 3. Your persuasive target has a negative attitude toward
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Unformatted text preview: conserving energy. You want to persuade your target so that his attitude is positive toward conserving energy. Employing Fishbein’s summative model, which of the following is a method for persuading the target? a) Make a positive belief about energy conservation more salient b) Decrease the favorability of an existing positive belief concerning conservation c) Increase the unfavorability of an existing negative belief concerning conservation d) Increase the belief strength of an existing negative belief concerning conservation e) Increase motivation to comply with an existing positive belief concerning conservation...
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Intent theories Q and A - conserving energy You want to...

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