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Unformatted text preview: conserving energy. You want to persuade your target so that his attitude is positive toward conserving energy. Employing Fishbein’s summative model, which of the following is a method for persuading the target? a) Make a positive belief about energy conservation more salient b) Decrease the favorability of an existing positive belief concerning conservation c) Increase the unfavorability of an existing negative belief concerning conservation d) Increase the belief strength of an existing negative belief concerning conservation e) Increase motivation to comply with an existing positive belief concerning conservation...
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- Spring '06
- Regulatory Focus Theory