Intro questions version B Q and A

Intro questions version B Q and A - evaluate the attitude...

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Questions Lecture 1 (answers are underlined) 1. Persuasion is: a) compliance, identification, and internalization b) compliance and identification c) identification and internalization d) identification e) internalization 2. The _____________ measure asks respondents to
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Unformatted text preview: evaluate the attitude object along several dimensions, each dimension being anchored by bipolar adjectives. a) Single item measure b) Semantic differential c) Likert d) Thurstone...
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.

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