intro_sup_nts

intro_sup_nts - CMN 152 Intro to Persuasion Theory...

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CMN 152 Intro to Persuasion Theory Conceptual and observational worlds Construct Label for something not directly perceivable that is nevertheless adopted for scientific inquiry Conceptual definition The process of defining constructs verbally with other constructs Propositions Statement of relationship among constructs specifying how we think constructs are related Theory A set of logically related propositions that provide some unifying explanatory mechanism and predict some probable future outcomes Criteria of a productive/useful theory Falsifiable Parsimonious Internally consistent Specifies its relevant constructs and how they are measured Explains data better than existing theories on the same topic Agrees with existing theories about related topics Generates new insights about the topic Defining Persuasion Defining Attitude Attitude A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor. Characteristics of the attitude construct
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.

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intro_sup_nts - CMN 152 Intro to Persuasion Theory...

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