Digital TV

Digital TV - Washington Post Move to Digital TV Faces...

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Washington Post Move to Digital TV Faces Language Barrier Many Hispanics Unprepared for Switch By Kim Hart Washington Post Staff Writer Saturday, July 19, 2008; A01 The television set in Marisa Orozco's Falls Church living room is almost always tuned to Spanish-language stations. For her parents, who don't speak English, the telenovelas -- soap operas -- and newscasts are a strong connection to their former lives in Colombia. The shows, received through the old antenna on Orozco's chimney, also help her 7-year-old daughter learn the language and traditions of her family. But in seven months, the Orozcos' picture -- and those cultural ties -- may disappear when TV broadcasters stop airing traditional analog programming in favor of digital signals. Hispanic viewers make up about one-third of the U.S. households that rely on antennas to receive over-the-air broadcasts, according to a survey by Knowledge Networks/SRI Home Technology Monitor. And according to a May report released by Nielsen, Hispanic households are among the least prepared for the transition. There are about 608,000 Hispanic residents in the Washington region, according to 2006 estimates by the Census Bureau . Local Spanish-language broadcasters are trying to get the word out about the digital switch, but some are worried that their viewers will wait until the last minute to take the necessary steps to keep watching TV, putting the stations' ratings and advertising dollars at risk. "It seems everyone knows it's going to happen -- they're just not sure what to do about it," said Rudy Guernica, general manager of Entravision Communications , which operates the affiliates of Univision and its sister network TeleFutura in the Washington market. "We're going to get a lot of phone calls, and then it will get sorted out." The switch to all-digital television has been bumpy. Despite multimillion-dollar ad campaigns by the government and the broadcasting industry, some lawmakers and community leaders fear that the efforts have fallen short in informing viewers who watch TV with rabbit-ear
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Digital TV - Washington Post Move to Digital TV Faces...

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