HBO In Treatment

HBO In Treatment - HBO in Treatment Fixing HBO - How the...

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HBO in Treatment Fixing HBO -- How the network plans to garner high ratings like it did for ''The Sopranos'' and ''Sex and the City'' Entertainment Weekly By Lynette Rice September 21 was a great night for the Federalist party. HBO's epic miniseries John Adams swept the Emmy awards, taking home a total of 13 trophies. Unfortunately for HBO, the approval ratings for its show about the second president of the United States have not carried over to the rest of the network. Renowned as the creative nest of hits like The Sopranos and Sex and the City , the cable network is in a funk. Vampire drama True Blood debuted on Sept. 7 to a paltry 1.4 million viewers; ratings for the premiere of Entourage declined 27 percent from the year before, to just 1.6 million viewers; and series like In Treatment and Flight of the Conchords charmed the critics but won tiny audiences. In the last year, HBO's subscriber base grew by a mere 0.1 percent to 29 million, while rival Showtime posted gains of nearly 10 percent, from 14.4 million to 15.8 million. And expectations are low for upcoming shows like and Little Britain USA (both debuting Sept. 28). ''They are facing challenges, and not finding an easy way out,'' says Harold Vogel, a veteran media analyst. ''It takes a long time to develop new and exciting programming. They have a high bar to match with The Sopranos and Sex and the City , and it doesn't seem likely they will be able to exceed the ratings and popularity of those shows any time soon.'' Historically, HBO (which is, like EW parent Time Inc., owned by Time Warner) has typically
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This note was uploaded on 03/24/2011 for the course COMM 102 taught by Professor Pike during the Spring '07 term at Rutgers.

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HBO In Treatment - HBO in Treatment Fixing HBO - How the...

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