Online Advertising

Online Advertising - Los Angeles Times ADVERTISING Online...

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Los Angeles Times ADVERTISING Online advertising growth slows The slowing economy is starting to hurt an unexpected segment of the advertising world: the Web. By Alana Semuels Los Angeles Times Staff Writer August 5, 2008 The slowing economy is starting to hurt an unexpected segment of the advertising world: the Web, which has been growing fast for half a decade. Once thought to be immune from cutbacks, online advertising -- especially at Web portals and information sites such as those run by newspapers -- is experiencing a slowdown as marketers tighten their belts and make tough decisions about where to spend their leaner budgets. A host of those companies recently reported slowing growth that's expected to linger through 2008. Complaining about an online-ad slowdown is like griping about a slugger who is on pace for 40 home runs after hitting 50 last year, said David Hallerman, an analyst with EMarketer Inc. His firm expects spending on such ads to grow to $25.9 billion this year, from $21.1 billion last year, and hit $30 billion in 2009. Online advertising is "not going to grow as much as expected, but it's still going to be growing more than other media," Hallerman said. Some types will be hit harder than others. Although search-engine advertising, which
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Online Advertising - Los Angeles Times ADVERTISING Online...

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