Product Placement

Product Placement - New York Times July 22, 2008 A...

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New York Times July 22, 2008 A Product’s Place Is on the Set By STEPHANIE CLIFFORD Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. “American Idol” viewers, for example, have come to expect to see a Coke cup in front of Simon Cowell as he dresses down contestants. But TV news? In recent weeks, anchors on the Fox affiliate in Las Vegas, KVVU, sit with cups of McDonald’s iced coffee on their desks during the news-and-lifestyle portion of their morning show. The anchors rarely touch the cups. Executives at the station, one of 12 owned by Meredith Corporation , say the six-month promotion is meant to shore up advertising revenue and, as they told the news staff, will not influence content. “There was a healthy dose of skepticism, and I’m pleased there was — it means they’re being journalists,” said Adam P. Bradshaw, news director of KVVU. The product placement was first reported Monday in The Las Vegas Sun. The arrangement does raise questions about potential conflicts between the intended message and news content. The ad agency that arranged the promotion said the coffee cups would most likely be whisked away if KVVU chooses to report a negative story about McDonald’s. “If there were a story going up, let’s say, God forbid, about a McDonald’s food illness outbreak or something negative about McDonald’s, I would expect that the station would absolutely give us the opportunity to pull our product off set,” said Brent Williams, account supervisor at
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This note was uploaded on 03/24/2011 for the course COMM 102 taught by Professor Pike during the Spring '07 term at Rutgers.

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Product Placement - New York Times July 22, 2008 A...

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