SS11_Lecture_Notes_Week_1

SS11_Lecture_Notes_W - ADV 225 Writing for Public Relations Andrew Corner M.A APR Instructor 330 Communication Arts and Sciences E [email protected]

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ADV 225 Writing for Public Relations Andrew Corner, M.A., APR Instructor 330 Communication Arts  and Sciences E:  [email protected] P: 517-896-8995 (cell)
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ADV 225 Welcome! Instructor Andrew Corner, M.A., APR 20 years in public relations Client side, agency side Full-time writing instructor Owner of an independent consulting business Overrides
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ADV 225 Why focus on public relations  writing? Writing is a core skill Expected by employers/clients Respected by news media Good writer will never go hungry
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ADV 225 Why focus on PR writing?  PR supports marketing, sales, retailing and  advertising programs Products, services and companies are often  newsworthy News coverage can establish credibility for  products, services and companies
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ADV 225 Why focus on PR writing?  Communication technology/social media is  writing-based PR’s focus on building relationships with  audiences helps companies remain  successful long-term Social media and guerilla marketing  programs are really public relations
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ADV 225 Why focus on PR writing?  Because it’s rigorous Because it forces brevity and conciseness Because reporters, editors and future bosses  have high expectations and high standards Because mastering this style of writing can  help YOU be successful
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About ADV 225 Hybrid live-Internet Introduction to writing skills for  professional communicators Skills class Two sections, attend either of them
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About ADV 225 Combination of in-class and online  instruction Some days class will not meet A lot through ANGEL: Quizzes Handouts and Examples Assignment submission
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ADV 225 Quick Poll How many Advertising majors? Communication? Journalism? Retailing? Other CAS? Other majors?
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ADV 225 Quick Poll How many good writers? How many great writers? How many excellent writers? This is a different kind of writing!
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Strategic Writing Career writing Creative but goal-oriented Brief, concise, clear Minimize – not maximize Begin with the end in mind
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ADV 225 Skills class Premium on skills development Career/job focused instruction Minimum of teachers talking Heavy lecture/in-class to start, less as  semester moves on
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ADV 225 A few realities Just like your future employer, we must deal with  many often conflicting demands Just like your future employer, we are not here to  entertain  you A lot of you, few of us Respect deadlines and plan ahead Do not expect we will be instantly available Do not put things off until the last minute. This is a  quick way to wind up with a worse grade than you  deserve
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This note was uploaded on 03/24/2011 for the course ADV 225 taught by Professor Staff during the Spring '08 term at Michigan State University.

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SS11_Lecture_Notes_W - ADV 225 Writing for Public Relations Andrew Corner M.A APR Instructor 330 Communication Arts and Sciences E [email protected]

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