{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

SS11_Lecture_Notes_Week_1 - ADV 225 Writing for Public...

Info icon This preview shows pages 1–14. Sign up to view the full content.

View Full Document Right Arrow Icon
ADV 225 Writing for Public Relations Andrew Corner, M.A., APR Instructor 330 Communication Arts  and Sciences E:  [email protected] P: 517-896-8995 (cell)
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ADV 225 Welcome! Instructor Andrew Corner, M.A., APR 20 years in public relations Client side, agency side Full-time writing instructor Owner of an independent consulting business Overrides
Image of page 2
ADV 225 Why focus on public relations  writing? Writing is a core skill Expected by employers/clients Respected by news media Good writer will never go hungry
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ADV 225 Why focus on PR writing?  PR supports marketing, sales, retailing and  advertising programs Products, services and companies are often  newsworthy News coverage can establish credibility for  products, services and companies
Image of page 4
ADV 225 Why focus on PR writing?  Communication technology/social media is  writing-based PR’s focus on building relationships with  audiences helps companies remain  successful long-term Social media and guerilla marketing  programs are really public relations
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ADV 225 Why focus on PR writing?  Because it’s rigorous Because it forces brevity and conciseness Because reporters, editors and future bosses  have high expectations and high standards Because mastering this style of writing can  help YOU be successful
Image of page 6
About ADV 225 Hybrid live-Internet Introduction to writing skills for  professional communicators Skills class Two sections, attend either of them
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
About ADV 225 Combination of in-class and online  instruction Some days class will not meet A lot through ANGEL: Quizzes Handouts and Examples Assignment submission
Image of page 8
ADV 225 Quick Poll How many Advertising majors? Communication? Journalism? Retailing? Other CAS? Other majors?
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ADV 225 Quick Poll How many good writers? How many great writers? How many excellent writers? This is a different kind of writing!
Image of page 10
Strategic Writing Career writing Creative but goal-oriented Brief, concise, clear Minimize – not maximize Begin with the end in mind
Image of page 11

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ADV 225 Skills class Premium on skills development Career/job focused instruction Minimum of teachers talking Heavy lecture/in-class to start, less as  semester moves on
Image of page 12
ADV 225 A few realities Just like your future employer, we must deal with  many often conflicting demands Just like your future employer, we are not here to  entertain  you A lot of you, few of us Respect deadlines and plan ahead Do not expect we will be instantly available Do not put things off until the last minute. This is a  quick way to wind up with a worse grade than you  deserve
Image of page 13

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 14
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern