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SS11_Lecture_Notes_Week_2 - ADV 225 Writing for Public...

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ADV 225 Writing for Public Relations Andrew Corner, M.A., APR Instructor 330 Communication Arts  and Sciences E:  [email protected] P: 517-896-8995 (cell)
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ADV 225 Week #2 Reminders/Announcements Assignment 1: tonight Draft due next week To ANGEL Have a PAPER copy with you Final due in two weeks QUIZ 1: Due next week, available after class
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Review: Class Structure Most lecture notes are in textbook Additional material will be posted to  ANGEL Assignments due ON PAPER, IN CLASS  and to ANGEL Drafts due to ANGEL In-class Exercises due in class Quizzes/Exam via ANGEL
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Writing Assignments In-class review of YOUR writing Starting Jan. 25/26 Draft assignment due to ANGEL You must also bring a PAPER copy of your  assignment for editing In small groups we will review several of your drafts Final draft due the following week Not intended to be a punishment – designed to  demonstrate editing process and provide feedback But be prepared for your work to be criticized publicly  – it happens in the “real world” every day
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Review: Class Structure Quizzes and Exam will be based on anything in  the reading, anything covered in class and  anything on any handouts. Emphasize style issues. Open-book, open-notes.
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In-class exercises Chance to practice concepts and prepare  for writing assignments Due in class, on paper Must be completed in class on the day  they are assigned No make ups, regardless of the reason I will not accept in-class assignments late
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In-class exercises If you have to miss a class: Attend the other section participate in the exercise  for full credit. Do extra credit. Extreme extenuating circumstances will be  resolved on a case-by-case basis.
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Strategic Writing Career writing Creative but goal-oriented Brief, concise, clear: Shorter is always  better Minimize – not maximize Begin with the end in mind
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Strategic Writing Shorter is always better Premium on crystal-clear expression –  not filling up pages “I didn’t have time to write you a short  letter, so I wrote you a long one instead.”  – Mark Twain
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Strategic Writing Various Forms Letters Memoranda News releases, media advisories and fact  sheets Newsletter copy Brochure copy Web copy
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Strategic Writing All carefully crafted  to resonate with an  identified audience or audiences Seeks to compel some kind of action: Give something Sign something Buy something Go somewhere Call someone or visit a Web site Vote Raise awareness/invite a relationship
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Strategic Writing It’s NOT about what YOU have to say.
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