SS11_Lecture_Notes_Week_3

SS11_Lecture_Notes_Week_3 - ADV 225 Week #3: Writing for...

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ADV 225 Week #3: Writing for Public Relations Andrew Corner, M.A., APR Instructor 330 Communication Arts  and Sciences E:  cornera@msu.edu P: 517-896-8995 (cell)
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ADV 225 Week #3 Reminders/Announcements Assignment 1 Draft due NOW To ANGEL Keep the copy you brought with you Final due Next week To ANGEL Submit hard copy at beginning of class QUIZ 2: Due next week, available after class
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Writing Tools of the Week 1. Begin sentences with nouns and verbs.
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Writing Tool of the Week From  Writing Tools  by Roy Peter Clark Use verb modifiers  with purpose and  caution. Watch those  adverbs. Avoid  verb qualifiers .
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Writing Tool of the Week Watch those  adverbs. At best, adverbs spice up a verb or adjective At worst, they are  redundant  and    unnecessary
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Writing Tool of the Week Q: How are these different? The blast  completely  destroyed the  church office. OR The blast  destroyed  the church office.
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Writing Tool of the Week Q: How are these different? The accident  totally  severed the boy’s  arm. OR The accident  severed  the boy’s arm.
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Writing Tool of the Week A: They’re not! The first version is just a  longer sentence.
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Writing Tool of the Week Adverbs are most effective when they  change  the verb’s meaning The accident  partially  severed the boy’s  arm. The blast  nearly  destroyed the church  office.
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Writing Tool of the Week Consider the following: She smiled happily. VS She smiled sadly. “Sadly” is a good  adverb because it  changes the meaning of “smiled.”
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Writing Tool of the Week Killing me softly Softly = good adverb – changes meaning Killing me fiercely Fiercely = bad (unnecessary) adverb –  redundant to killing
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Writing Tool of the Week Avoid   verb qualifiers  (and qualifiers  in general). could have Used to In order to Due to the fact I think As of now Sort of Tend to Kind of Must have Seemed to Hopefully
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Writing Tool of the Week Verb qualifiers do nothing for you! Weaken writing Do not enhance meaning Take up unnecessary space Are used verbally to buy time, but clutter  written text Remove them from your copy!
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ADV 225 In-class Exercise #2, Part 1: Adverbs and Verb Qualifiers
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ADV 225 Active Voice:  Learn it! Love it! Use it! Andrew Corner, M.A., APR Instructor Department of Advertising,  Public Relations and Retailing Michigan State University
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First Writing Tool Instantly make your writing more powerful  by beginning sentences with subjects and  verbs. Guide your reader by capturing meaning 
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SS11_Lecture_Notes_Week_3 - ADV 225 Week #3: Writing for...

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