SS11_Lecture_Notes_Week_6 - ADV 225 Week#6 Writing for...

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ADV 225 Week #6: Writing for Public Relations Feb. 15 and 16, 2011 Andrew Corner, M.A., APR Instructor 330 Communication Arts  and Sciences E:  [email protected] P: 517-896-8995 (cell)
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ADV 225 Week #6: Agenda Good-news letter due Writing Tool Review of Public Relations, Media Relations  and PR Formats Persuasive Writing Assignment 4: Pitch Letter Review Bad-news letters Due next week!
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Schedule Re-set: Tuesdays Assignment 2, Good-News Letter: DUE NOW! Assignment 3, Bad-News Letter: FINAL due Feb. 22 Quiz 4 – POSTPONED AGAIN! Open NEXT WEEK Due 10 p.m. MARCH 1 Major Assignment A: FINAL due March 1 Assignment 4: DRAFT due Feb. 22 FINAL due March 15
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Schedule Re-set: Wednesdays Assignment 2, Good-News Letter: DUE NOW! Assignment 3, Bad-News Letter: FINAL due Feb. 23 Quiz 4 – POSTPONED AGAIN! Open NEXT WEEK Due 7 p.m. MARCH 2 Major Assignment A: FINAL due March 2 Assignment 4: DRAFT due Feb. 23 FINAL due March 16
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Writing Tools of the Week 1. Begin sentences with nouns and verbs. 2. Use verb modifiers  with purpose and  caution. 3. Pay attention to commas .
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Writing Tool of the Week Me, myself and I: we are NOT the same! All are first person pronouns, singular in  form They cannot be used interchangeably! From  Pearson Business Reference and  Writer’s Handbook
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Writing Tool of the Week I Nominative case pronoun Nominative = pronoun used as a subject Examples: I went to the store. David and I went to the store.
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Writing Tool of the Week Me Objective case pronoun Objective = pronoun used as an object Examples It is important to me. It is important to David and me.
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Writing Tool of the Week Myself Reflexive pronoun Reflexive = refers back to the subject or a  clause in the sentence Used in two situations ONLY To emphasize the noun (or pronoun) to  which the reflexive pronoun refers To direct the action back to the subject of the  sentence
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Writing Tool of the Week To emphasize the noun (or pronoun) to  which the reflexive pronoun refers Examples I will do it myself. I ran the office myself while the boss was  away. “I” is subject; “myself” emphasizes it.
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Writing Tool of the Week To direct the action back to the subject of  the sentence Examples I cannot give myself credit for that work.
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