SS11_Lecture_Notes_Week_7

SS11_Lecture_Notes_Week_7 - ADV 225 Week #7: Writing for...

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ADV 225 Week #7: Writing for Public Relations Feb. 22 and 23, 2011 Andrew Corner, M.A., APR Instructor 330 Communication Arts  and Sciences E:  [email protected] P: 517-896-8995 (cell)
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ADV 225 Week #7: Agenda Bad-news letter due In-class assignment #5 due Writing Tool Public Relations Concepts: Attrbution In-class exercise #4 Review Pitch Letters Due after Spring Break! Review of Administrative Communication Formats Major Assignment A
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Schedule Re-set: Tuesdays Assignment 3, Bad-News Letter: FINAL DUE NOW! In-class Assignment 5, Pitch Letter Outline: DUE NOW! Quiz 4 Open tonight, due 10 p.m. March 1 Major Assignment A: FINAL due March 1 Assignment 4: FINAL due March 15
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Schedule Re-set: Wednesdays Assignment 3, Bad-News Letter: FINAL DUE NOW! In-class Assignment 5, Pitch Letter Outline: DUE NOW! Quiz 4 Open tonight, due 7 p.m. March 2 Major Assignment A: FINAL due March 2 Assignment 4: FINAL due March 16
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ADV 225 Assignment 2: Good-News Letter Andrew Corner, M.A., APR Instructor Department of Advertising,  Public Relations and Retailing Michigan State University
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Good-News Letters Scores entered Rubric attached Technical vs. subjective A high score may not mean you wrote a good letter Examples Student editors: they are just learning too! See me to interpret edits
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Good-News Letters General Thoughts Spacing must be single, not the default Don’t begin business letters with “I” If writing for someone else, do not sign. Congratulations not appropriate Treat “Neon Trees” as a PLURAL Avoid the word NATIVES Avoid the word LOCALS
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Good-News Letters Phrases to Avoid I cannot begin to convey … I hope you are as excited as I am … I hope you know what an honor it is for me … Words cannot express how excited I am … These things are your job  in a business  letter!
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Re-writes are not permitted If your score is less than 17 you may raise it to a  maximum of 17 points by: Explain, in writing, each of the errors you made, with references  to the AP Stylebook where appropriate. Identify the name of the  entry and the page number. Re-submit your paper with the explanations attached. You will receive ½-point credit for each error you successfully  explain. Due on paper at the beginning of class next week.
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This note was uploaded on 03/24/2011 for the course ADV 225 taught by Professor Staff during the Spring '08 term at Michigan State University.

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SS11_Lecture_Notes_Week_7 - ADV 225 Week #7: Writing for...

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