ADV 225 notes - ADV 225 1/11/11 Quick Review of 4th Grade...

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ADV 225 1/11/11 Quick Review of 4 th Grade Noun: person, place, or thing Verb: describes what nouns are doing Adjective: describes a noun Adverb: describes a verb Pronoun: replaces a proper noun Conjunction: words the connect other words Preposition Quick Intro to AP Style What is AP Style? Why is it important? AP Style takes precedence: Does not always agree with standard English It's technical, detailed and picky Read the Stylebook! Strategic Writing Career writing Creative but goal-oriented Brief, concise, clear: Shorter is always better Minimize – not maximize Begin with the end in mind Shorter is always better Premium on crystal-clear expression – not filling up pages “I didn't have time to write you a short letter, so I wrote you a long on instead.” Mark Twain Various Forms Letters Memoranda News releases, media advisories and fact sheets Newsletter copy Brochure copy Web copy **for 225 Business Letters All carefully crafted to resonate with an identified audience or audiences Seeks to compel some kind of action Give something Sign something Buy something Go somewhere Call someone or visit a Web site
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Vote Raise awareness/invite a relationships It's NOT about what YOU have to say It's about you applying your skills to help someone else say what they need to say
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ADV 225 notes - ADV 225 1/11/11 Quick Review of 4th Grade...

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