Consumer Stalking Assignment

Consumer Stalking - Kyle Gring Retailing Consumer Stalking Assignment Location Goods To Go Description Small convenience store in the 48 west

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Kyle Gring 9/22/2010 Retailing Consumer Stalking Assignment Location: Goods To Go Description: Small convenience store in the 48 west apartment complex. Offers a vast variety of treats such as candy, gum, chips and refreshing beverages. Customer Demographics: Male Approximately 21 Black Hair Customer Behavior: At 7:30 pm on September 22 nd the customer entered the store after leaving the apartment gym just seconds earlier. The male was sweating through his almost completely ripped shirt and it looked almost obvious that he was parched and was looking for something to drink and eat. The customer initiated conversation with the worker by saying hello and asking if they sold any muscle milk. The sales person looked shocked that anybody asked them for a question. It appeared to me that not many people ask these workers many questions and it took them off guard. In response to the muscle milk question the worker said I don’t know look over by the candy bars there might be something like that. The customer looked surprised that the worker did
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This note was uploaded on 03/24/2011 for the course MKT 359 taught by Professor Pope during the Spring '11 term at Grand Valley State University.

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Consumer Stalking - Kyle Gring Retailing Consumer Stalking Assignment Location Goods To Go Description Small convenience store in the 48 west

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