bcom 12 - Personality Personality and Cultural Values...

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Personality
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Personality and Cultural Values Personality refers to the structures and propensities inside a person that explain his or her characteristic patterns of thought, emotion, and behavior. Personality captures what people are like. Traits are defined as recurring regularities or trends in people’s responses to their environment. Cultural values, defined as shared beliefs about desirable end states or modes of conduct in a given culture, influence the expression of a person’s traits.
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Personality Determinants How does personality develop? Nature Study of identical twins Genes Nurture Surrounding Experiences
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Changes in Big Five Dimensions Over the Life Span Figure 9-2
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The Big Five Personality Traits Conscientiousness - dependable, organized, reliable, ambitious, hardworking, and persevering. Conscientiousness has the biggest influence on job performance. Conscientious employees prioritize accomplishment striving , which reflects a strong desire to accomplish task-related goals as a means of expressing personality.
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The Big Five Personality Traits, Cont’d Agreeableness - warm, kind, cooperative, sympathetic, helpful, and courteous. Prioritize communion striving , which reflects a strong desire to obtain acceptance in personal relationships as a means of expressing personality. Beneficial in some positions but detrimental in others. Agreeable people focus on “getting along,” not necessarily “getting ahead.”
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The Big Five Personality Traits, Cont’d Extraversion - talkative, sociable, passionate, assertive, bold, and dominant. Easiest to judge in zero acquaintance situations — situations in which two people have only just met. Prioritize status striving , which reflects a strong desire to obtain power and influence within a social structure as a means of expressing personality. Tend to be high in what’s called
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This note was uploaded on 03/25/2011 for the course MGS 3400 taught by Professor Staff during the Spring '11 term at Georgia State.

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bcom 12 - Personality Personality and Cultural Values...

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