Pricing of E-books

Pricing of E-books - only because producing a hard cover...

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Dalsania 1 Akash Dalsania Reaves 8 December 2010 Pricing for E-books Setting prices is one of the key factors one must understand to start a business. Depending on the Supply and Demand a business owner has to act accordingly to try to maximize the business’s profits. Also price setting is one of those factors that the government can sometimes interfere with to make sure a limited amount is sold or to make sure that a monopoly does not obtain to much power. Price changes can also cause businesses to have volume surplus or a volume deficit. The most confusing market in terms of pricing has turned out to be the market for E-books. Before E-books came into play there were usually two different types of the same book, hard cover or paperback. It only made sense that the hard cover books were more expensive then the paper backs
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Unformatted text preview: only because producing a hard cover book was more expensive then producing a paper back. In today’s world however some E-books that are posted on the internet for no cost at all are selling at a higher price than their hardcover counterparts. An example of this is Harlan Coben’s book Caught which has a paperback version which costs $9.99 but an online version that costs $14.99. Although it would make sense to sell the online versions of the book for a lesser price than the tangible version, the reverse is often true. Dalsania 2 Martin, Colette. "How Not to Price an E-book - Work in Progress - Career Talk for Women - Forbes." Forbes . N.p., 22 Nov. 2010. Web. 08 Dec. 2010. <http://blogs.forbes.com/work-in-progress/2010/11/22/how-not-to-price-an-e-book/>....
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This note was uploaded on 03/26/2011 for the course ECON 0146010010 taught by Professor Allisonfranzese during the Spring '11 term at Rutgers.

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Pricing of E-books - only because producing a hard cover...

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