Com 240 article analysis - Karen Kolasinski A39706535 COM...

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Karen Kolasinski A39706535 COM 240 Section 3 February 10 th , 2011 Article Anaylsis There are mixed feelings from employers when it comes to brainstorming meetings. A good amount of research has been down about brainstorming and most researchers come to the conclusion that face-to-face brainstorming is ineffective. For most companies, brainstorming tends to be inefficient, but for IDEO, which is a product design consulting firm, brainstorming meetings are very beneficial. Even for IDEO, brainstorming has its problems. For most companies, the problems seem to be outweighing the perks. When planning a brainstorming session people need to ask what they want out of it, and how they are coming up with ideas for. Some people even believe that there is no better place for people to hear your ideas than in a brainstorming session. In most situations, it is more efficient for people to come up with ideas on their own, versus using a face-to-face brainstorming meetings. There are many reasons why brainstorming does not always work as effectively and it could. If done right, brainstorming session should consist of a lot of
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