gmcase - The G.M. Case Class Notes THE G.M. CASE SYNOPSIS...

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The G.M. Case Class Notes
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THE G.M. CASE SYNOPSIS SYNOPSIS OF THE CASE 1. HENRY FORD STRATEGY A. LOW - COST B. MASS PRODUCTION C. DEVELOPED MASS MARKET - ONE MODEL “T” D. LIMITED PRODUCT DIFFERENTATION E. MFG. DISTINCTIVE COMPETENCE - STANDARDIZATION OF QUALITY COMPONENT PARTS FOR EASY AND CHEAP ASSEMBLY
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BROAD DIFFERENTIATION OF PRODUCT DECENTRALIZATION - PROFIT CENTERS FIVE DIVISIONS - FIVE MARKET SEGMENTS CUSTOMER COULD UPGRADE WITHIN G.M. CHEVROLET, PONTIAC, OLDSMOBILE, BUICK, AND CADILLAC MASS PRODUCTION THE G.M. CASE SYNOPSIS 2. ALFRED P. SLOAN STRATEGY
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THE G.M. CASE SYNOPSIS VERTICAL INTEGRATION CARRIED TOO FAR - 60% TRANSFER PRICING PROBLEMS - CORPORATE CONTROL HIGH COST - POOR QUALITY PRODUCT DIFFERENTIATION BETWEEN DIVISIONS BECAME EXCESSIVE - DISTRUCTIVE COMPETITION ROI DECLINED TOO MANY MODELS AND PLATFORMS 3. DEVELOPING PROBLEMS AT G.M.
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THE G.M. CASE SYNOPSIS SMALL CARS - G.M. LITTLE EXPERIENCE LEAN PRODUCTION - LOW COST HIGH QUALITY G.M. EUROPEAN DIVISION HAD THESE SKILLS BUT COULD NOT TRANSFER THEM TO U.S. 4. OIL CRISIS AND JAPANESE COMPETITION
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THE G.M. CASE SYNOPSIS AN ATTEMPT TO REDUCE COST, INCREASE QUALITY, AND IMPROVE CUSTOMER RESPONSIVENESS FUNCTIONAL - LEVEL STRATEGY $50 BILLION INVESTMENT AUTOMATION AND ROBOTICS - PEOPLE IGNORED TOYOTA NUMMI JOINT VENTURE - LEAN PRODUCTION SATURN PROJECT 5. ROGER SMITH ERA - 1980’S
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THE G.M. CASE SYNOPSIS BUSINESS - LEVEL STRATEGY 80 MODELS AND 15 PLATFORMS REDUCTION OF MODELS AND PLATFORMS CONSOLIDATION OF FUNCTIONAL ACTIVITIES LOST ITS DIFFERENTIATION - DIVISION MODELS ALL BEGAN TO LOOK ALIKE DIVISIONS LOST THEIR AUTONOMY 5. ROGER SMITH ERA - 1980’S CONT.
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THE G.M. CASE SYNOPSIS CORPORATE - LEVEL STRATEGY COSTS REDUCED BUT STILL TOO HIGH: $1,800 - $600 REDUCED LEVEL OF VERTICAL INTEGRATION - MORE OUTSOURCING. PURCHASED EDS AND HUGHES AIRCRAFT WITHOUT MUCH SYNERGISTIC EFFECT. 5. ROGER SMITH ERA - 1980’S CONT.
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THE G.M. CASE SYNOPSIS CORPORATE - LEVEL STRATEGY CAR DIVISIONS DIVIDED AND COMBINED INTO TWO BUSINESS GROUPS: CPC (SMALL CARS) - CHEV AND PONTIAC AND BOC (LARGE CARS) - BUICK, OLDS, AND CADILLAC DID NOT WORK: COSTS STILL HIGH, LACK OF DIFFERENTIATION AMONG MODELS, DIVISIONS LOST AUTONOMY 5. ROGER SMITH ERA - 1980’S CONT.
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G.M. CASE ISSUES Leadership, Vision, And Mission: Focus Technology Vs. People Profit Vs. Market Share Financial Considerations Competition: Quality, Cost, And Product Differentiation Vertical Integration Vs. Outsourcing Strategy - Structure Link EDS And Hughes Aircraft The Oldsmobile division
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THE G.M. VISION
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gmcase - The G.M. Case Class Notes THE G.M. CASE SYNOPSIS...

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