Culture-2011 - Social and Cultural Environments...

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1/20/2011 1 Social and Cultural Environments Multinational Marketing MKT 359
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1/20/2011 2 Culture In general, we can say that culture means everything that people have, think, and do as members of their society “ways of living, build up by a group of human beings, that are transmitted from one generation to another”
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1/20/2011 3 Culture Something that is shared by all or almost all members of some social group Something that the older members of the group try to pass on to the younger generation And something that shapes behaviors such as morals, laws, customs, or structure our perception of the world
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1/20/2011 4 Change Agents Culture changes slowly Culture and social behaviors are learned Change agents are: Wars Trade Communication Disasters Technology
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1/20/2011 5 Elements Of Culture Material culture: Technology Economics
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1/20/2011 6 Elements Of Culture Social institutions Social organizations Education Political structure
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1/20/2011 7 Education Formal education is seen as the means to reinforce parental cultural teachings. Education helps disseminate the cultural teachings of the society. Education seen as a means to reduce poverty.
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1/20/2011 8 Educational Statistics Africa Male Female Egypt 17 40.6 Nigeria 24.3 39.4 S. Africa 13 14.3 Ethiopia 49.7 64.9 LA Brazil 11.6 11.2 Mexico 13.1 14.7 Peru 3.6 11.6 Venezuela 6.7 7.3 Argentina 2.8 2.8 % Illiterate
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1/20/2011 9 Educational Statistics Asia Male Female China 3 12.4 India 26.6 52.2 South Korea 0.8 3.4 Thailand 5.1 9.5
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This note was uploaded on 03/25/2011 for the course MKT 359 taught by Professor Pope during the Fall '11 term at Grand Valley State University.

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Culture-2011 - Social and Cultural Environments...

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