Global Marketing Research-2011

Global Marketing Research-2011 - Global Information Systems...

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Global Information Systems and Market Research Multinational Marketing MKT 359
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IT and Marketing Research Key to Marketing Research is information management, this is where IT comes in. MIS-Management Information System EDI-Electronic Date Interchange ECR-Efficient Consumer Response CRM-Customer Relationship Management With all this technology it is important to consider consumer privacy.
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IT and Marketing Research -2 Important for multinational companies to have and maintain databases and an electronic presence in order to be competitive. Most, of not all, multinational companies today have WebPages and perform several tasks electronically.
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Multinational Marketing Research done in the US does not apply to other countries Using local research firms helps overcome cultural issues Large firms should coordinate research projects around the world Good computer databases are important to coordinate information
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Steps of Global Marketing Research Information requirement Why do you need to do this research?
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