Midterm Exam Review-W11

Midterm Exam Review-W11 - Midterm Exam Review- Multinational

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Midterm Exam Review- Multinational Marketing-359-Winter 2011 The exam will consist of 12-14 short answers of which you will answer 10; the questions are worth 10 points each. You will need to bring either a blue/ green book or blank notebook paper and a writing utensil (pen or pencil). You will need to answer the questions both completely and succinctly. If the question asks for a list, please use bullet points. Remember, if I can not read it, I will assume it is wrong. The exam will include chapters 1-6. Topics for the exam could come from… Why global/multinational marketing has become imperative Trends in Global Business The foreign environment uncontrollables Self reference criterion and global awareness International marketing concepts-EPRG Factor effecting Global Integration Determinations of Economic Systems Macroeconomic indicators and socioeconomic indicators Stages of Market Development/ marketing to the BOP Country competitiveness and innovativeness
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This note was uploaded on 03/25/2011 for the course MKT 359 taught by Professor Pope during the Fall '11 term at Grand Valley State.

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Midterm Exam Review-W11 - Midterm Exam Review- Multinational

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