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The Seven Phases of New Product Development

The Seven Phases of New Product Development - The Seven...

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The Seven Phases of New Product Development: 1. Idea Generation-looking for product ideas that will help a firm to achieve its objectives. 2. Screening-a firm's managers consider whether the organization has personnel with the expertise to develop and market the proposed product. 3. Concept Testing-product idea is presented to a small sample of potential buyers through a written or oral description to determine their attitudes and initial buying intentions regarding the product. 4. Business Analysis-provides tentative ideas about a potential product's financial performance, including probable profitability. The firm considers how the new product would affect the firm's sales, costs, and profits if it were introduced. 5. Product Development-the company must find out if it is technically feasible to produce the product and then if the product can be made at costs low enough to justify a reasonable price. It is then transformed into a prototype.
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