ANS18-10-L22-SHRIMP-MARKETING

ANS18-10-L22-SHRIMP-MARKETING - Marine Shrimp - Marketing...

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Unformatted text preview: Marine Shrimp - Marketing ANS – 18; Shrimp Culture ANS 1 Levels of shrimp culture Extensive Yields (kg/ha/yr) Stock (PL/m2/crop) Feed Water Exchange Aeration Energy (HP/ha) ANS – 18; Shrimp Culture ANS Semi-inten. 500 – 5,000 3 - 20 Fertilize /Feed Pump Water Ex & Aerators 2-5 Intensive 5,000 10,000 20 - 60 Complete Feeds Pump Aerators 15 - 20 2 <100 – 500 0.1 – 1.0 Natural Tidal Natural 0-2 Shrimp production costs; semi-intensive, Ecuador Production component Cost of PL’s (27% of total) Feed (26% of total) Fuel (4% of total) Labor (3% of total) Maintenance Interest Profit (~ 15%) Farm gate price ANS – 18; Shrimp Culture ANS Accumulative total $/kg $ 1.06 $ 2.08 $ 2.24 $ 2.36 $ 2.56 $ 3.48 $ 4.00 $ 4.00 3 Shrimp marketing costs; semi-intensive, Ecuador Market component Farm gate cost = $ 4.00 Processing costs Taxes, fees, & customs CIF (insurance & freight) Importers margin Wholesale cost and margins Distributor cost and margins Retailers cost and margins Consumer price ANS – 18; Shrimp Culture ANS Accumulative total $/kg $ 5.50 $ 6.40 $ 7.60 $ 8.00 $ 9.00 $ 10.00 $ 11.00 $ 11.00 ($ 5.00/lb) 4 Processing Most shrimp exporting countries have modern shrimp producing plants that meet all health standards of the market countries ANS – 18; Shrimp Culture ANS 5 IQF PRODUCTS ANS – 18; Shrimp Culture ANS 6 Shrimp Exports ANS – 18; Shrimp Culture ANS 7 ANS – 18; Shrimp Culture ANS 8 31 – 40 count/lb or 31/40 count/454 g (454/40 = 11/.68 = 17g) (454/31 = 15/.68 = 22g) ANS – 18; Shrimp Culture ANS 9 31 – 40 count/lb or 31/40 count/454 g (454/40 = 11/.68 = 17g); (454/31 = 15/.68 = 22g) ANS – 18; Shrimp Culture ANS 10 Nugget • Contessa® Just Harvested® Sustainably Raised Chem-Free U-6/U-8 Size Shrimp Headless, Shell-on (Shell-cut) & Uncooked 4 - 2.5 lb Boxes $189.99 ($ 19/lb) Shipping & Handling included 11 • • • ANS – 18; Shrimp Culture ANS U7 Shrimp • 7 or less shrimp/lb • or 7 or less shrimp/454 g = average size of 65 g What species is this? ANS – 18; Shrimp Culture ANS 12 U7 Shrimp • 7 or less shrimp/lb • or 7 or less shrimp/454 g = average size of 65 g What species is this? Penaeus monodon Giant tiger prawn = Black tiger prawn 65g/.65 = 100g live wt. ANS – 18; Shrimp Culture ANS 13 Blue Death? Unfortunately shrimp aquaculture has had an history of ignoring environmental impacts. See www.ejfoundation.org for some of the most egregious problems. Typically, however, modern shrimp culturists are much more environmentally responsible. ANS – 18; Shrimp Culture ANS www.ejfoundation.org 14 Mangroves Up to 60% of the world’s historic mangrove area has been lost by clearing for crop production, urban development and logging. Globally, shrimp aquaculture has accounted for less than 5% - 10% of the loss. ANS – 18; Shrimp Culture ANS 15 • Ownership in India Social concerns – varies greatly by country and Bangladesh has tended to only to enrich urban investors • Ownership in Thailand has tended to remain in the hands of the small farmer. In Thailand Although several large companies are involved in the industry, the 20,000 or so small farmers produce 70% of output. ANS – 18; Shrimp Culture ANS 16 Shrimp farm size - Thailand Average size of farms is a 1.6ha, usually comprising 1-2 ponds. 78% of are owner operated. There are only ~ 40 large farms (>30ha). ANS – 18; Shrimp Culture ANS 17 Shrimp hatcheries in Thailand • > 2,000 hatcheries small scale – each producing a few million post-larvae – very simple and adaptable technology: • relatively small free-standing tanks and flexible hoses rather than complex fixed plumbing. • Some hatcheries may specialize in nursing post-larvae up to PL40. • Larger hatcheries which can afford to hold and condition broodstock also supply nauplii to smaller hatcheries. ANS – 18; Shrimp Culture ANS 18 Consumer Demands Eco-friendly Shrimp Questions & Problems – What is sustainable – Distinguishing ocean caught from cultured – Tracking shrimp though to market – ~ 400,000 farms – Who will do the certification – Who will fund the certification ANS – 18; Shrimp Culture ANS 19 Seafood Watch Monterey Bay Aquarium Shrimp AVOID Shrimp Black Tiger Shrimp, Tiger Prawn, White Shrimp Imported Farmed Imported Wild http://www.montereybayaquarium.org ANS – 18; Shrimp Culture ANS 20 FAS, USDA U.S. Landings and Imports of Shrimp 1800 1600 1400 Million Pounds 1200 1000 800 600 400 200 0 92 93 94 95 96 97 98 99 00 01 02 03 04 U.S. Landings Imports Note: Fisheries of the United States, National Marine Fisheries Service. Landings and imports as head-off conversion. ANS – 18; Shrimp Culture ANS 21 Industry Listening? • Site selection and • • • • • • management Disease control Genetics and selective breeding Integrated coastal management Code of Conduct Polyculture Mangrove conservation and http://www.gaalliance.org restoration 22 ANS – 18; Shrimp Culture ANS ...
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