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Burton Kim, SWOT on Pizza Hut - SWOT Analysis on Pizza Hut...

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SWOT Analysis on Pizza Hut According to the National Restaurant Association, food service sales were $320 billion for the 500,000 restaurants in the U.S. in 1997. The U.S. restaurant industry grew 5.2 percent in 1997. Six major segments make up the fast food segment of the food service industry. Sandwich chains, like McDonald's and Wendy's are the number one segment, followed by dinner houses, such as Applebee's and Red Lobster. Pizza chains are ranked third. Out of all the pizza chains, Pizza Hut has the largest market share, 46%, followed by Domino's with 21.7%. International sales have become more and more important to the fast food industry. In 1998, Pizza Hut was the number one global chain with units in eighty-eight different countries. In 1990, Pizza Hut opened two restaurants in Moscow where 20,000 customers were served a week, about the amount serviced by ten American Pizza Huts (Restaurant Industry Profile. US Business Reporter). As profitable as the fast food industry is, there has always been one problem that many fast food companies cannot seem to overcome. Because of America's large aging population, greater awareness and interest in health issues have resulted, nutritional value of fast food is a huge problem. For many people, fast food automatically means low nutritional value. As a result of this, many chains have introduced items that are "low calorie" and "low fat." Despite their efforts, many critics and consumers feel that their efforts were not satisfactory in providing a healthy meal (Cheveron Corporate Profile. US Business Reporter). SWOT Analysis
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Pizza Hut has many strengths. Name recognition is an obvious strength for Pizza Hut.
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