Ent_3 - MNG00314 Entrepreneurship Top 3: Creativity,...

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MNG00314 Entrepreneurship Top 3: Creativity, Entrepreneurial Idea and Social Networking
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Learning Objectives On completion of this topic, you should be able to: • present sources of entrepreneurial ideas • implement a process for developing an entrepreneurial idea • examine the role of creativity and how to review the major components of the creative process: knowledge accumulation, incubation process, idea experience, evaluation, and implementation • present ways of developing personal activity: recognise relationships, develop a function perspective, use your ‘brains’, and eliminate muddling mindsets • define the four major types of innovation: invention, extension duplication, and synthesis • define and illustrate the sources of innovation for entrepreneurs • define some of the major myths associated with innovation • define the ten principles of innovation • illustrate the financial support for innovation discuss the role of social networking in the entrepreneurial process
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Creativity and Innovation “Innovation is the specific function of entrepreneurship… It is the means by which the entrepreneur either creates new wealth producing resources or endows existing resources with enhanced potential for creating wealth.” (Source: Drucker 1985) “Entrepreneurs see change as the norm and as healthy. Usually they do not bring about change themselves. But – as this defines the entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” (Source: Drucker 1985)
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The Role of Creativity Creativity is the generation of ideas that result in the improved efficiency or effectiveness of a system Creativity is a process that can be developed and improved Two important aspects of creativity: Process and People The process is goal oriented and is designed to attain a solution to a problem The people are the resources that determine the solution
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Two Approaches to Creative Problem Solving Adaptor Employs a disciplined, precise, methodical approach Is concerned with solving rather than finding problems Attempts to refine current practices Tends to be means oriented Is capable of extended detail work Is sensitive to group cohesion and cooperation Innovator Approaches tasks from unusual angles Discovers problems and avenues of solutions Questions basic assumptions related to current practices Has little regard for means; is more interested in ends Has little tolerance for routine work Has little or no need for consensus; often is insensitive to others
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The Most Common Idea Stoppers Naah Can’t That’s the dumbest thing I’ve ever heard Yeah, but if you did that…. . We already tried that…
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This document was uploaded on 03/26/2011.

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Ent_3 - MNG00314 Entrepreneurship Top 3: Creativity,...

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