CISC101_1B_Company_Overview

CISC101_1B_Company_Overview - M usic School Records Music...

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Music School Records Music School Records discovers, launches, and develops the careers of young artists in classical, jazz, and contemporary music. Our philosophy is to not only shape, distribute, and sell a music product, but to help artists create a career that can last a lifetime. Too often in the music industry, artists are forced to fit their music to a trend that is short-lived. Music School Records does not just follow trends, we take a long-term view of the music industry and help our artists develop a style and repertoire that is fluid and flexible and that will appeal to audiences for years and even decades. The music industry is constantly changing, but over the last decade the changes have been enormous. New forms of entertainment such as DVDs, video games, and the Internet mean there is more competition for the leisure dollar in the market. New technologies give consumers more options for buying and listening to music, and they are demanding high quality recordings. Young consumers are comfortable with technology and want the music they love when and where they want it, no matter where they are or what they are doing. Music School Records embraces new technologies and the sophisticated market of young
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This note was uploaded on 03/26/2011 for the course CISC 101 taught by Professor Zakos during the Fall '09 term at Northampton Community College.

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CISC101_1B_Company_Overview - M usic School Records Music...

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