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Unformatted text preview: Music School Records International Marketing and Promotion Plan The growing global market for all genres of music provides unlimited potential for the growth of Music School Records and the careers of its artists. There is a growing demand for American music around the world, and since many of our artists are discovered internationally, many already have followings in their own countries. While Music School Records is already widely respected in many countries, additional expansion of marketing and promotion activities internationally is a natural progression for the company. Market research shows that international sales and distribution can increase as much as 20 to 30 percent over the next three years. The Internet will be key to the international marketing plan because of its wide and growing availability worldwide. It is already used in marketing and promotion at Music School Records, so the infrastructure and technical expertise are already in place. We expect to be able to take orders from almost every country in the world via our site and...
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This note was uploaded on 03/26/2011 for the course CISC 101 taught by Professor Zakos during the Fall '09 term at Northampton Community College.
- Fall '09