technical writing_chapter1notes

technical writing_chapter1notes - Chapter 1 Getting Started...

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Chapter 1: Getting Started: Writing and Your Career Writing for the Global Marketplace The internet, email, express delivery, teleconferencing, and e-commerce have expanded potential regional business areas into a global marketplace Many companies are multinational corporations with offices around the world Competing for International Business In order to be competitive, a business must obtain sales in international markets o Some US firms estimate that 40 to 50 % of their business is conducted outside of the US Each year, a larger share of the US GNP depends on global markets Communicating with Global Audiences In order to be a successful employee in a global market, you have to communicate clearly and diplomatically with people from different cultural backgrounds o Not all of which will speak American English o Should learn about their cultural values and assumptions (as well as communication taboos—may cost you their business) Cultural Diversity at Home Not all of your co-workers and business associates from the US will be native English speakers or come from the same cultural background o In the next decade, as much as 40 to 50 % of the US skilled work force may be composed of immigrants o Can assist in making contacts in their native country and help you understand and appreciate ethical/cultural differences among customers Using International English International English – a way of writing that is easily understood, culturally tactful, and diplomatic The words, idioms, phrases, and sentences you choose instinctively for U.S. readers may not be appropriate for an audience for whom English is a second, or even third, language Free from complex, hard-to-process sentences as well as from cultural bias. Four Keys to Effective Writing Effective writing on the job is carefully planned, thoroughly researched, and clearly presented. Its purpose is always to accomplish a specific goal and to be as persuasive as possible. Your writing will be more effective if you ask yourself four questions: 1. Who will read what I write? (Identify your audience .) 2. Why should they read what I write? (Establish your purpose .) Page | 1
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3. What do I have to say to them? (Formulate your message .) 4. How can I best communicate? (Select your style and tone .) Identifying Your Audience Knowing who makes up your audience is one of your most important responsibilities as a writer. o Details relevant for one audience (athletes, for example) could not be used as effectively for another audience Some fundamental points to keep in mind when identifying your audience: o Members of each audience differ in backgrounds, experiences, needs, and opinions. o
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technical writing_chapter1notes - Chapter 1 Getting Started...

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