Chapter 8: Doing Research for School and on the Job
Here are a few areas where employers will expect you to do research to solve problems:
Writing persuasive, diplomatic letters, proposals, and reports for a variety of readers worldwide
Competing successfully against other companies
Launching or upgrading a new product or service
Delivering winning presentations
Knowledgeably conferring with clients, co-workers, government agencies about the ongoing
daily, weekly, monthly, quarterly activities on your job
Keeping customers and attracting new ones
Recruiting the most qualified work force
Maintaining or improving operation costs
Providing the most efficient warranties, schedules, product information
The Research Process
Identify a significant and relevant topic
In business, the topic of your research is often chosen for you
Know the purpose for your research.
The purpose of your research will determine everything you do—from the amount of
information you gather to what will be done with it.
In business, research helps a business to make informed decisions to solve a problem
(upgrade a company’s outdated software) or propose a new venture (reach a different
You should be able to describe the purpose or mission of your research in a few sentences
by answering these questions:
What do I intend to argue, propose, solve, uncover, change, describe, or compare?
What evidence or data will I need to support my approach/assignment?
iii. Why is my research necessary and important for my major, my career portfolio, my
department, my company, or community?
Use a variety of research materials.
Library resources typically include encyclopedias, almanacs, and other reference works;
periodicals; bibliographies; and collections of books and other media
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