VTaylor MOD 3 Discussion Submission

VTaylor MOD 3 Discussion Submission - V Taylor MAR2011...

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V Taylor MAR2011 Professor Kiernan Due: 012311 Module 3 – Love It Furniture As Marketing Director and a member of the team at Love It Furniture , it would be my duty to remind Dave that we are within 1% of our goal to match last year’s figures. Black Friday is still forthcoming as well as the entire year end blow out sales promotions that could and should very well get us beyond the desired goal. We are an American company and not some “off-shoring” outlet. There is no competition between the quality of products and service we offer to our distributors and those that companies off shore can give them. We are socially and ethically sound the way that we do business and that is what is going to continue to pull Love It Furniture out of the present slump. Not to mention that an integral part of our marketing campaign is wrapped around those ideals and principles. Say, for example, we go with the 90 days free credit. It would be absolutely cost prohibitive to receive returns from our distributors. It just doesn’t make sound
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