Copy (2) of KatrinaManning_MT203_Unit4_Project

Copy (2) of KatrinaManning_MT203_Unit4_Project - Learning...

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Learning to Walk in the Customer’s Shoes 1 Running head: LEARNING TO WALK Learning to Walk in the Customer’s Shoes Katrina Manning Kaplan University MT203: Human Resources Management Professor Nicole Harris January 6, 2009
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Learning to Walk in the Customer’s Shoes 2 Learning to Walk in the Customer’s Shoes Texas Instruments had a very well developed business. Instead of having a direct concern with the customers they were more focused on the product and technology-centric. TI called a company by the name of BTS USA. This company had a classroom based seminar with a computer simulated program to teach more about the customers and be aware of their needs. TI will use this course to make the executives more aware of how the customer feels. This decision was a smart decision and productive decision. Review/ Analysis of the Case “Texas Instruments became more product- and technology-centric and admittedly less concerned about its customers.” (Learning to walk p. 339) TI called BTS USA to help the TI
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Copy (2) of KatrinaManning_MT203_Unit4_Project - Learning...

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