exam2 - 1. Chapter 11002 (Points: 1.7) Many people would...

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1. Chapter 11002 (Points: 1.7) Many people would like to sell and buy on eBay, the most popular of the current Internet auction sites, but they have questions about the process and how to sell and price their merchandise. A company called Keen.com has set up a directory of specialists to whom you can address questions. When you choose a name and click on the "Call Now" button, the specialist is contacted and will personally call and answer your questions. Keen.com charges a per-minute fee to the person who contacts its specialist. Keen.com would be classified as a: a. good b. tangible resource c. tangible product d. service e. nonprofit organization Save Answer 2. Chapter 10021 (Points: 1.7) _____ is a process where a group thinks of as many ways to vary a product or solve a problem as possible without considering the practicality of the ideas. a. New-product brain dumping b. Screening c. A focus-group interview d. Brainstorming e. Diffusion Save Answer
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3. Chapter 11012 (Points: 1.7) Aristide and Oana are considering attending a clinic to help them quit smoking. They will be better able to assess the _____ of the clinic after they attend the clinic and learn about the techniques it uses to help customers quit smoking. a. tangible attribute b. experience quality c. creative quality d. credence quality e. heterogeneity feature Save Answer 4. Chapter 10012 (Points: 1.7) _____ occurs when an existing product is targeted toward new market segments. It is another type of new-product development because the product is new to that segment. a. Brainstorming b. Diffusing c. Repositioning d. Screening e. Reciprocity Save Answer 5. Chapter 11018 (Points: 1.7) LaVergne had her makeup professionally applied for her prom night. She went to
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the beauty salon, watched as the makeup artist applied cosmetics to her face, and then went home feeling gorgeous. LaVergne's makeover illustrates which service characteristic? a. intangibility b. inseparability c. heterogeneity d. perishability e. flexibility Save Answer 6. Chapter 11033 (Points: 1.7) TeamBuilds is a service organization that has corporate teams pay $7,500 for an all- day team-building session with a management consultant while they work together on renovating a Habitat for Humanity home. The _____ could be used to identify the problem if there were significant differences between what TeamBuilds says it provides to customers and what it actually provides. a. gap model of service quality b. service pyramid c. four dimensions of service quality d. service paradigm e. service delineation matrix Save Answer 7. Chapter 10045 (Points: 1.7) A(n) _____ typically entails showing members of the product's target market
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advertising and other promotional materials for several products, including the test product. These people are then taken to a mock or real store where their purchases are recorded. a. adoption-rate test
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exam2 - 1. Chapter 11002 (Points: 1.7) Many people would...

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