Lec11.2 - STEREOTYPING& PREJUDICE Chapter11,PartDeux RECAP...

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PREJUDICE Chapter 11, Part Deux
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RECAP Last time: What are Stereotyping, Prejudice, and  Discrimination? History/development of research When/how stereotypes can be activated
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TODAY… Modern racism How is stereotype use/prejudice measured? How do we  reduce  the use of stereotypes/ feelings  of prejudice… …And resulting discriminatory behavior?
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MODERN RACISM Modern Racism:  Indirectly  expressing racist opinions Appears subtly- such as in our preferences for what is  familiar, similar, and comfortable.   We don’t want to be seen as prejudiced (which  component?) BUT there are still several factors which encourage  prejudiced affect…. Such as? Socialization, families, anti-egalitarian values Leads to negative affect that we are aware of BUT feel is  justified and rationalized
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MODEL OF MODERN RACISM Abstract  principles of  justice Desire not to be  seen as  prejudiced (in  terms of old- fashioned  racism) Ambivalence Socialization Anti-Egalitarianism Protestant ethic values Negative affect toward  Blacks that is justified  and rationalized.   -discrimination is a  thing of the past -Blacks are demanding  too much --Blacks get “special  favors”
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MODERN (SYMBOLIC) RACISM  SCALE Denials of discrimination, but antagonism toward efforts  to promote equality Over the past few years, blacks have gotten more economically 
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This note was uploaded on 03/27/2011 for the course ECON 252 taught by Professor Robertholand during the Spring '08 term at Purdue University.

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Lec11.2 - STEREOTYPING& PREJUDICE Chapter11,PartDeux RECAP...

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