Fall 2010, Study Guide Final 10-15

Fall 2010, Study Guide Final 10-15 - STUDY GUIDE, MNGT 305...

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STUDY GUIDE, MNGT 305 SPRING 2010 CHAPTERS 10-15 1. 2. List 3 sources of personal financing for new ventures. 3. List 3 sources of equity financing for new ventures. 4. List 2 sources of debt financing for new ventures. 5. Briefly discuss two advantages AND two disadvantages of equity financing (4 total). 6. List three of the four objectives of market segmentation. 7. List three circumstances identified in the text that must be present in order for an entrepreneur to charge a premium price. 8. 9. List an advantage AND disadvantage of BOTH Selling Direct and Selling through Intermediaries. Ch 12 (beg) 10. List three reasons why it is important to recognize and protect intellectual property. 11. List the four key forms of intellectual property. 12. List the three types of patents. Which of the three is the most common? 13.
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Fall 2010, Study Guide Final 10-15 - STUDY GUIDE, MNGT 305...

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