annual reports essay

annual reports essay - 2. Discuss using an extended example...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
can be used to analyze and understand its market, productive and financial performance. Annual reports are documents elaborated by companies annually and sent to the investors, consumers and any other person of interest to the company which have the objective of reporting on the year that just passed. These reports usually include: - Statements of income - Cash flow - Financial report - (MD & A) Management’s discussion and analysis - Information about the market/ industry - Current price of stock and dividends - Business information - List of employees and their functions These are made both for profit and non-profit organizations. Throughout the essay I will be referring to the google annual report, which I obtained from: investor.google.com/pdf/2008_google_annual_report.pdf in order to discuss how annual reports and accounts can be used to analyze and understand the market, productive and financial performance. These reports can be of great interest to investors, competitors and anybody who has interest in the industry. This is due to various reasons; firstly it paints a realistic picture of the current financial situation (due to the financial reports: balance sheets, cash flow statements, income statements, amongst others), which may help predicting future financial performance, by analysing financial trends of past annual reports. The management’s commentary on future performance is also very important in predicting future performance. The quantity of goods sold can also be easily discovered, helping analysing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/28/2011 for the course MN 1015 taught by Professor Evangelos during the Spring '08 term at Royal Holloway.

Page1 / 7

annual reports essay - 2. Discuss using an extended example...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online