{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

annual reports essay

annual reports essay - 2 Discuss using an extended example...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
2. Discuss using an extended example how annual report and accounts can be used to analyze and understand its market, productive and financial performance. Annual reports are documents elaborated by companies annually and sent to the investors, consumers and any other person of interest to the company which have the objective of reporting on the year that just passed. These reports usually include: - Statements of income - Cash flow - Financial report - (MD & A) Management’s discussion and analysis - Information about the market/ industry - Current price of stock and dividends - Business information - List of employees and their functions These are made both for profit and non-profit organizations. Throughout the essay I will be referring to the google annual report, which I obtained from: investor.google.com/pdf/2008_google_annual_report.pdf in order to discuss how annual reports and accounts can be used to analyze and understand the market, productive and financial performance. These reports can be of great interest to investors, competitors and anybody who has interest in the industry. This is due to various reasons; firstly it paints a realistic picture of the current financial situation (due to the financial reports: balance sheets, cash flow statements, income statements, amongst others), which may help predicting future financial performance, by analysing financial trends of past annual reports. The management’s commentary on future performance is also very important in predicting future performance.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern