Apple - Apple's amazing numbers where did the iPhone sales come from Why did Apple record its best-ever quarterly sales of the iPhone when the'new

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Apple's amazing numbers: where did the iPhone sales come from? Why did Apple record its best-ever quarterly sales of the iPhone when the 'new' phone was six months old and it wasn't Christmas? Look east. .. Tweet this Share16 Comments (…) iPod and iPhone sales, in thousands; moving averages take the past four quarters into account. Click for larger version Apple produced some stellar results on Tuesday evening: revenues up 48% year-on-year to $13.5bn, and profits up
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The process is confused because Apple has begun restating its year-ago earnings , to take into account the fact that it now recognises income and revenue from subscription-based products such as the iPhone (which may be sold on an 18-month contract) as soon as it gets it, rather than deferring it over the life of the device/contract as it used to. It began doing that in the most recent quarter, covering Christmas, which - confusingly - is the first quarter of its financial year. So previously, the second-quarter revenues were $8.16bn, not the newly- restated $9.08bn; the profits were $1.21bn, not the now-given figure of $1.62bn. The numbers also don't include the iPad, because the quarter ended on March 31 - the iPad was launched three days later. According to MacJournals, which chewed over the numbers, "At $5.445 billion, iPhone sales accounted for 40% of Apple's revenue. All Mac sales were 28%, all iPod /Music sales were 24%." Mac sales are 2.943m units, generating revenue of $3.76bn - which Apple says was 33% year-on-year
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This note was uploaded on 03/28/2011 for the course MN 1015 taught by Professor Evangelos during the Spring '08 term at Royal Holloway.

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Apple - Apple's amazing numbers where did the iPhone sales come from Why did Apple record its best-ever quarterly sales of the iPhone when the'new

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