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MN 1001 21 october 2010

MN 1001 21 october 2010 - Not precise qualitative...

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Theoretical: Triyng to use concepts with theoretical Empirical: Based on actual evidence Deductive: It is purely logical Inductive: When you use empirical knowledge Research methodology: Theoretical, based on assumptions Quantitative research and qualitative:
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Unformatted text preview: Not precise- qualitative Quantitative- numbers Research method: E.g. survey Focus group Personal interviews Validity- Survey- Gives the exact demographics of the target customers Focus group Reliability- Survey- People may lie, etc…...
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