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Unformatted text preview: Not precise- qualitative Quantitative- numbers Research method: E.g. survey Focus group Personal interviews Validity- Survey- Gives the exact demographics of the target customers Focus group Reliability- Survey- People may lie, etc...
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This note was uploaded on 03/28/2011 for the course MN 1001 taught by Professor Gabriel during the Spring '08 term at Royal Holloway.
- Spring '08