MN101_workshop_3_-TV_and_video

MN101_workshop_3_-TV_and_video - 5. On a line graph plot...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
MN101 Business Analysis and Decision Making 2010/11 Workshop 3: Market maturity and product market segmentation Workshop paper questions Choose 1 question from the 2 below and prepare a brief summary: 1. Describe and contrast the many stages in a product lifecycle. Compare and contrast the shifts in corporate marketing strategies, as rapidly growing but immature products markets become low growth mature markets. Use illustrative examples. 2. What are the possible solutions for a car manufacturing company facing the problem of increasing market segmentation within a mature product market? Discuss how the solutions impact on the company’s financial and productive performance. Workshop Exercises Task 1 : UK TV and video recorder market 1. Calculate the price per television from 1983 to 2000. 2. Calculate the ‘real’ price per television from 1983 to 2000. (Note: use the inflation index). 3. Calculate the price per video recorder from 1983 to 2000. 4. Calculate the ‘real’ price per video recorder from 1983 to 2000.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 5. On a line graph plot the index of television and video recorder unit sales. Ensure that 1983 is the base year. (Base: 1983=100). 6. On the same graph plot the index of real sales price of televisions and video recorders. 7. List the various types of televisions and video recorders. To what extent have manufacturers expanded the number of television and video recorder variants? 8. Comment on the trends in television and video recorder prices. To what extent are television and video recorder unit sales connected to the trends in the average selling price? To what extent are unit sales of television and video recorders complementary? 9. What are the implications of the trends in average selling price and unit sales on manufacturers and retailers of televisions and video recorders? 10. What additional information do you require in order to produce a detailed analysis?...
View Full Document

Ask a homework question - tutors are online