Books

Books - TheBookIndustry WhatisaBook? UNESCOdefinition 1. 2....

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The Book Industry
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What is a Book?   UNESCO definition 1. A book is  printed,  not by hand. 2. A book is a  publication,  printed in multiple  copies.  3. A book comprises  at least 49 pages (UNESCO meant to exclude pamphlets). 4. A book has  covers . 5. A book is  not a periodical , like magazines  or newspapers.
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The History of the Book  Papyrus scrolls of ancient Egypt from 3,000 BC  considered early ancestor to the book Modern book dates back about 500 years First printed books mostly religious texts 1500s, began to appear challenging the  dominant Catholic church 1500s-1700s, widely available books helped  encourage Protestant Reformation,  Renaissance, growth of science and  democratic ideas
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The History of the Book Universal Education Books and Slavery Mid-1800s, the climate is right to  become an industry By the 1920s, publishing was a  large profitable business. The Book-of-the-Month Club was  formed in 1926, followed by the  Literary Guild in 1927.
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Conglomerates Enter the Book  Industry Market segmentation and  opportunity ~ 1950, there were more than 22,000  publishers in the U.S. Several large companies dominated high- profile fiction and non-fiction Corporations saw financial opportunity in  the growing textbook market
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Conglomerates Enter the Book  Industry Becoming “big business of big  media” 1960s, Time Warner, CBS, and Advance  Publications buy major publishers
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This note was uploaded on 03/28/2011 for the course MC 2000 taught by Professor Freeman during the Spring '08 term at LSU.

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Books - TheBookIndustry WhatisaBook? UNESCOdefinition 1. 2....

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