Ch 5 - Public Speaking, Ethics and You CHAPTER 5 Direct...

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Public Speaking, Ethics and You CHAPTER 5 Direct quotation: A statement quoted verbatim, or word for word, from a source. Direct quotation should always be acknowledged in a speech Ethos : the Greek word for “character”. According to the ancient Greek rhetorician Aristotle, audiences listen to and trust speakers if they exhibit competence (as demonstrated by the speaker’s gasp of the subject matter) and good moral character Ethics: The rules or standards of moral conduct, or how people should act toward one another. In terms of public speaking, ethics refers to the responsibilities speakers have toward both their audience and themselves. It also encompasses the responsibilities that listeners have toward speakers. Ethnocentrism : the belief that the ways of one’s own culture are superior to those of other culture. Ethnocentric speakers act as though everyone shares their point of view and points of reference, whether or not this is in fact the case Responsibility : a charge, trust, or duty for which one is accountable Speaker credibility : the quality of being believable or trustworthy in speech Values : our most enduring judgments or standards of what’s important to us (e.g., equal
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Ch 5 - Public Speaking, Ethics and You CHAPTER 5 Direct...

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