Ch 6 - Public Speaking, Ethics and You CHAPTER 6 Audience...

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Public Speaking, Ethics and You CHAPTER 6 Audience analysis : the process of gathering and analyzing demographic and psychological information about audience members with the explicit aim of adapting your message to the information you uncover. Audience-centered approach : an approach to speech preparation in which in each phase of the speech preparation process-from selection and treatment of the speech topic to making decisions about organization, language and method of delivery is geared toward communicating a meaningful message to the audience. Pandering: to identify with values that is not your own in order to win approval from an audience. Attitudes : a predisposition to respond to people, idea, objects, or events in evaluative ways. Beliefs: the ways in which people perceive reality or determine the very existence or validity of something. values : our most enduring judgments or standards of what’s important to us Perspective-taking: the identification of audience members’ attitudes, values, beliefs, needs, and wants and the integration of this information into the speech context. Identification:
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Ch 6 - Public Speaking, Ethics and You CHAPTER 6 Audience...

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