Ch 7 - Specific speech purpose- A refined statement of...

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Public Speaking, Ethics and You CHAPTER 7 Brainstorming - A problem-solving technique, useful for developing speech topics, that involves the spontaneous generation of ideas. You can brainstorm by making lists, using word association, and mapping a topic, among other techniques. Informative speech -Public speaking that is intended to increase an audience’s understanding and awareness by imparting knowledge. Information speeches provided an audience with new information, new insights, or new ways to thinking about a topic. Persuasive speech -Speech whose general purpose is to effect some degree of change in the audience’s beliefs, attitudes, values, or behavior. Special occasion speech -A speech whose general purpose is to entertain, celebrate, commemorate, inspire, or set a social agenda.
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Unformatted text preview: Specific speech purpose- A refined statement of purpose that zeroes in more closely than the general purpose on the goal of the speech. See also general speech purpose. Thesis statement- The theme, or central idea, of speech that serves to connect all the parts of the speech. The main points, the supporting material, and the conclusion all relate to the thesis. Topic map-A brainstorming technique in which you lay out the words in diagram form to show categorical relationships among them; it is useful for selecting and narrowing a speech topic. Word association-A brainstorming technique in which you write down ideas as they occur to you, beginning with a single word, in order to generate and narrow speech topics....
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