The Persuasive Speech
Chapter 24
Persuasion-
the process of influencing others attitudes, beliefs, values and behavior
Persuasive speaking-
speech whose general purpose is to effect some degree of change in the
audiences beliefs, attitudes, values or behavior
Rhetorical proofs-
in classical terms, a means of persuasion (ethos, pathos, logos)
Logos-
an appeal to the audience’s reason and logic
Reasoning-
drawing inferences or conclusions from the evidence the speaker presents
Syllogism-
a form of rational appeal defined as three part argument consisting of major premise
or general case, a minor premise or specific case, and a conclusion
General case-
see major premise
Major premise-
a general case; used in syllogisms and enthymemes
Specific case-
see minor premise
Minor premise-
a specific case; used in syllogisms and enthymemes
Deductive reasoning-
reasoning from a general condition to a specific instance
Inductive reasoning-
reasoning from specific instances to a general condition
Hasty overgeneralization-
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- Summer '08
- Staff
- Logic, Rhetoric, Martin Fishbein, Icek Aizen, Persuasive Speech Chapter, appeal-a persuasive appeal
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