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Ch 24 - The Persuasive Speech Chapter 24 Persuasion-the...

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The Persuasive Speech Chapter 24 Persuasion- the process of influencing others attitudes, beliefs, values and behavior Persuasive speaking- speech whose general purpose is to effect some degree of change in the audiences beliefs, attitudes, values or behavior Rhetorical proofs- in classical terms, a means of persuasion (ethos, pathos, logos) Logos- an appeal to the audience’s reason and logic Reasoning- drawing inferences or conclusions from the evidence the speaker presents Syllogism- a form of rational appeal defined as three part argument consisting of major premise or general case, a minor premise or specific case, and a conclusion General case- see major premise Major premise- a general case; used in syllogisms and enthymemes Specific case- see minor premise Minor premise- a specific case; used in syllogisms and enthymemes Deductive reasoning- reasoning from a general condition to a specific instance Inductive reasoning- reasoning from specific instances to a general condition Hasty overgeneralization-
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