Ch 26 - Public Speaking Ethics and You CHAPTER 26 1 Claim...

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Public Speaking, Ethics and You CHAPTER 26 1. Claim of Policy -A claim that recommends that a specific course of action be taken, or approved, by an audience 2. Claim of Value -A claim that addresses issues of judgment 3. Claim of Fact -An Argument that focuses on whether something is or is not true or whether something will or will not happen. 4. Target Audience -Those individual within the broader audience who are most likely to be influenced in the direction the speaker seeks. 5. Hostile audience or One That Strongly Disagrees -One of Four Potential Types of Audiences the persuasive speaker may encounter. 6. Critical and Conflicted Audience -Audience members whose attitudes are critical or conflicted with respect to the speaker’s topic. 7. Sympathetic Audience -An audience that already shares much agreement with the speaker; one of four types of potential audiences that persuasive speakers may encounter. 8.
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Ch 26 - Public Speaking Ethics and You CHAPTER 26 1 Claim...

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