Case #1 Apple Computer - Success of Apple The biggest or...

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Success of Apple The biggest or largest success of Apple was personal computer. Apple has a commitment from the beginning to bring its best computing experience to consumers, students, eduators world wide. Apple, the company has been dedicated on consumer electronics and software, producing some of the world’s most popular electronic devices, Macintosh, IPod, and the IPhone. The dates of importance to Apple are: 1976: With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc. 1980: Apple converts to public ownership. 1982: Apple becomes the first personal computer company to reach $1 billion in annual sales. 1985: John Sculley assumes the helm after a management shakeup that causes the departure of Jobs and several other Apple executives. 1991: PowerBook line of notebook computers is released. 1994: Power Macintosh line is released. 1996: Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor. 1997: Steve Jobs is named interim chief executive officer.
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This note was uploaded on 03/28/2011 for the course TM 583 taught by Professor Kana during the Spring '10 term at Keller Graduate School of Management.

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Case #1 Apple Computer - Success of Apple The biggest or...

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