INSTRUCTOR: Dr. James L. Marra, Annenberg 326
Phone: 215.204.1904; Email:
Primary text, Melvin L. DeFleur and Everette E. Dennis, Understanding Media in
the Digital Age
, Pearson Education, 2010.
2. Secondary readings and media use will be noted as the course proceeds
and will be supplied and/or assigned in class. The readings will include
selections from the various mass media, such as newspapers, magazines,
and books. Other media use, including internet, TV, and radio will be
embedded into the course. On occasion you may be required to watch or
listen to specific shows or venues and review media stories.
The course is designed to provide you with a broad, comprehensive background of the
world’s mass media, including its history, types, workers, users, effects, responsibilities,
and potentials. From this point, you should be able to develop a critical analysis of the
media as they impact you and others in contemporary society.
As a broad and comprehensive overview of mass media and its relationship to
advertising, the course also seeks to enlighten you about media pervasiveness and the
influence it has on the lives of our citizens. Within this general framework, we will
“follow the money,” particularly the advertising money crossing through media types and