Day 5 Biz Correspondence

Day 5 Biz Correspondence - 2/1/2011 1 2.1.11 s Moroni s...

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Unformatted text preview: 2/1/2011 1 2.1.11 s Moroni s Pahoran 2/1/2011 2 s Planning s Organizing s Writing Who they are How they feel about you How they feel about the subject matter 2/1/2011 3 Direct Indirect What Why Why What Direct Description of proposal Justification Facts and statistics Expert opinion Examples Close with request for action Description of proposal Justification Facts and statistics Expert opinion Examples Close with request for action Indirect Give background that describes problem situation Chronology Facts, statistics Opinions Describe solution Request action Give background that describes problem situation Chronology Facts, statistics Opinions Describe solution Request action 2/1/2011 4 Logos Logical argument Pathos Emotion Ethos Credibility of Messenger Opening Make a relevant connection to the reader Agenda State the specific request: what you want the reader to do or decide: direct question,...
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This note was uploaded on 03/29/2011 for the course M COM 320 taught by Professor Willardson during the Spring '11 term at BYU.

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Day 5 Biz Correspondence - 2/1/2011 1 2.1.11 s Moroni s...

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