Costumer Behavior and your Market

Costumer Behavior and your Market - Click to edit Master...

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Unformatted text preview: Click to edit Master subtitle style 3/30/11 Costumer Behavior and your Market 3/30/11 Marketing  What is it? 3/30/11 Marketing  “The process of planning, and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives” (Zikmund & d’Amico, 1993). 3/30/11 Marketing  “The management process responsible for identifying, anticipating, and satisfying customer requirements profitably” (UK Institute of Marketing).  Helps us discover the optimal fit between client preferences and agency capabilities 3/30/11 Your Market  Market: set of actual and potential buyers of a product  Marketers convince potential customers to actually become consumers of a specific product/service 3/30/11 Market segmentation  “partitioning markets into segments of potential...
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This note was uploaded on 03/29/2011 for the course RMYL 320 taught by Professor Mcgovern during the Spring '11 term at BYU.

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Costumer Behavior and your Market - Click to edit Master...

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